"Personal Account Functionality: 'Advertising Campaigns' Section"
"Advertising Campaigns" Section
In the SmartPlayer personal account, there is a distinct section - "Advertising Campaigns".
The "Advertising Campaigns" section allows integrating a separate event (insert from content) into the broadcast, which will be played over the broadcast during a specific time interval. That is, it has a start time and an end time for playing the content.
Also, in this section, you can create or view ready-made advertising campaigns, as well as related settings.
Start Page
The start page of the "Advertising Campaigns" section consists of two areas:
- Search area and display settings
- Area with the list of campaigns
Search and Display Settings Area
This area includes parameters related to searching and display settings of advertising campaigns.
The parameters in this area include:
- Search bar - allows you to enter the name of the advertising campaign and find it.
- Advertising campaign statuses - allows sorting available advertising campaigns by three statuses: completed, current, future.
- Sorting - allows sorting advertising campaigns by two parameters: by creation date and by name.
- Selection (select/deselect) - allows selecting all advertising campaigns or deselecting all advertising campaigns.
- Display format - allows choosing the format for displaying ready-made advertising campaigns in two options: tile or list.
List Display
If the user chooses list display, the available advertising campaigns will change their appearance.
Now the user can see some parameters:
- The ability to select the desired advertising campaign using a checkbox/tick
- Preview of the advertising campaign
- Name of the advertising campaign
- Creation date of the advertising campaign
Advertising Broadcast List Area
This area includes all the advertising campaigns created on the account.
"Create an Advertising Campaign" Category
To create an advertising campaign, the user needs to select the "Create" category in the personal account.
After entering this category, the user will be taken to the main page.
The main page can also be divided into several blocks listed at the top of the page:
- Main settings
- Devices
- Summary
"Main Settings" Block
In the "Main Settings" block, users can set parameters, as well as find and select content for the campaign.
This block is divided into three key areas:
- Parameters area
- Search area
- Content area
Parameters Area
The parameters area allows setting the parameters of the advertising campaign.
The following parameters are included in this area:
- Name of the advertising campaign - assigns a name to the created advertising campaign.
- Additional description - allows adding a description to the campaign.
- Start date - specifies the time when the advertising campaign will start.
- End date - specifies the time when the advertising campaign will end.
- Time setting - allows selecting the time to be used in the advertising campaign: local or UTC format.
Search Area
The search area is identical to the one discussed above. The only difference is that next to the search area, a separate "Upload File" button has appeared.
Clicking on the "Upload File" button allows the user to upload content for the advertising campaign from their device.
- Images
- Videos
- Music
- Documents
- Links
- Text
- Tables
- Widgets
Content Area
The content area consists entirely of content available on the account.
All content can be sorted by the categories mentioned in the previous area.
"Devices" Block
The "Devices" block also includes two areas:
- Search area
- Devices area
The search area looks identical to the one discussed at the beginning of the article.
In the devices area, you can select the device or devices to which the content will be applied.
If several devices are selected, they will appear in the right sidebar. In the sidebar, you can deselect by clicking on the "-" icon.
After selecting the device, the user needs to press the "Next" button in the center of the screen.
"Summary" Block
In the "Summary" block, the user can view the final information about the advertising campaign.
In this block, you can get all the final information about the advertising campaign in the "Summary" category. This information includes:
- Name
- Description
- Working cycle date
- Content count
- Content duration
- Number of devices
In the "Conflicts" category, information is added about potential problems and mismatches when launching the advertising campaign. The description of the "Conflicts" category includes:
- The object in which a conflict may occur
- Reason for the conflict
- Solution to the problem
After setting all the configurations, the user needs to press the "Resolve Conflicts and Save" button at the top center of the screen.
Editing Advertising Broadcasts =
A ready-made advertising campaign can be edited. By double-clicking on a ready-made advertising campaign, it can be edited. The parameters that can be edited are completely identical to those filled out when creating an advertising campaign.
Final Result
Users know and understand how the advertising campaign functionality works and are able to use it in broadcasting.