Функционал личного кабинета раздел "Рекламные кампании"/en

"Advertising Campaigns" Section

In the SmartPlayer personal account, there is a distinct section - "Advertising Campaigns".

General view of the "Advertising Campaigns" section in the personal account

The "Advertising Campaigns" section allows integrating a separate event (insert from content) into the broadcast, which will be played over the broadcast during a specific time interval. That is, it has a start time and an end time for playing the content.
Also, in this section, you can create or view ready-made advertising campaigns, as well as related settings.

Start Page

The start page of the "Advertising Campaigns" section consists of two areas:

1. Search area and display settings
2. Area with the list of campaigns

Example of dividing the "Advertising Campaigns" section into areas

Search and Display Settings Area

This area includes parameters related to searching and display settings of advertising campaigns.

Example of parameters from the search and display settings area

The parameters in this area include:

• Search bar - allows you to enter the name of the advertising campaign and find it.
• Advertising campaign statuses - allows sorting available advertising campaigns by three statuses: completed, current, future.
• Sorting - allows sorting advertising campaigns by two parameters: by creation date and by name.
• Selection (select/deselect) - allows selecting all advertising campaigns or deselecting all advertising campaigns.
• Display format - allows choosing the format for displaying ready-made advertising campaigns in two options: tile or list.

List Display

If the user chooses list display, the available advertising campaigns will change their appearance.

Display of advertising campaigns in list form

Now the user can see some parameters:

• The ability to select the desired advertising campaign using a checkbox/tick
• Preview of the advertising campaign
• Name of the advertising campaign
• Creation date of the advertising campaign

When selecting an advertising campaign via a checkbox/tick, a sidebar with selected advertising campaigns will appear on the right. Inside this sidebar, you can deselect using the "-" icon or delete the selected item/items using the trash can icon.

Sidebar appearing on the right when selecting advertising campaigns

Advertising Broadcast List Area

This area includes all the advertising campaigns created on the account.

Example of advertising campaigns display in the advertising campaigns area.

"Create an Advertising Campaign" Category

To create an advertising campaign, the user needs to select the "Create" category in the personal account.

Location of the "Create" category in the personal account.

After entering this category, the user will be taken to the main page.

Example of the start page for the "Create" category.

The main page can also be divided into several blocks listed at the top of the page:

• Main settings
• Devices
• Summary

Division into blocks at the top of the page.

"Main Settings" Block

In the "Main Settings" block, users can set parameters, as well as find and select content for the campaign.

General view of the "Main Settings" block.

This block is divided into three key areas:

• Parameters area
• Search area
• Content area

Parameters Area

The parameters area allows setting the parameters of the advertising campaign.

General view of the parameters area.

The following parameters are included in this area:

• Name of the advertising campaign - assigns a name to the created advertising campaign.
• Additional description - allows adding a description to the campaign.
• Start date - specifies the time when the advertising campaign will start.
• End date - specifies the time when the advertising campaign will end.
• Time setting - allows selecting the time to be used in the advertising campaign: local or UTC format.

Search Area

The search area is identical to the one discussed above. The only difference is that next to the search area, a separate "Upload File" button has appeared.

Search area with added "Upload File" button.

Clicking on the "Upload File" button allows the user to upload content for the advertising campaign from their device.

The content that can be uploaded includes those listed in the categories:

• Images
• Videos
• Music
• Documents
• Links
• Text
• Tables
• Widgets

Content Area

The content area consists entirely of content available on the account.

Example of the content area with available content on the device.

All content can be sorted by the categories mentioned in the previous area.

"Devices" Block

The "Devices" block also includes two areas:

• Search area
• Devices area

Example of the "Devices" block in advertising campaigns.

The search area looks identical to the one discussed at the beginning of the article.
In the devices area, you can select the device or devices to which the content will be applied. If several devices are selected, they will appear in the right sidebar. In the sidebar, you can deselect by clicking on the "-" icon.
After selecting the device, the user needs to press the "Next" button in the center of the screen.

"Summary" Block

In the "Summary" block, the user can view the final information about the advertising campaign.

The "Summary" block in an advertising campaign

In this block, you can get all the final information about the advertising campaign in the "Summary" category. This information includes:

• Name
• Description
• Working cycle date
• Content count
• Content duration
• Number of devices

Example of a summary of data about an advertising campaign.

In the "Conflicts" category, information is added about potential problems and mismatches when launching the advertising campaign. The description of the "Conflicts" category includes:

• The object in which a conflict may occur
• Reason for the conflict
• Solution to the problem

Example of conflicts when creating an advertising campaign.

After setting all the configurations, the user needs to press the "Resolve Conflicts and Save" button at the top center of the screen.

Editing Advertising Broadcasts =

A ready-made advertising campaign can be edited. By double-clicking on a ready-made advertising campaign, it can be edited. The parameters that can be edited are completely identical to those filled out when creating an advertising campaign.

Final Result

Users know and understand how the advertising campaign functionality works and are able to use it in broadcasting.