Translations:Объявления в режиме IP-TV/1/en
Description of the Situation
The IP-TV functionality now includes the ability to create and insert advertisements directly during stream playback. Ads are seamlessly integrated into the broadcast schedule, making the configuration more flexible.
Operational Logic
After configuring advertisements and assigning them to a device with a running stream, the broadcast logic changes. In “IP-TV” mode, advertisements do not pause the currently playing stream. Instead, the ad playback starts simultaneously according to configured settings. After the ad finishes, the stream continues from the point corresponding to the ad duration. From the user’s perspective, the stream appears paused, but technically it continues running in the background without caching. At the required moment (after the ad ends), the stream resumes playback.
Action Algorithm
To configure this functionality, the user must register/log in to the SmartPlayer personal account.
Next, go to the “Announcements” section and select the “Create” category.

A page for creating an announcement will open with parameters to fill in. Detailed information about announcement settings is available via the link.

Next, select the required device, review the summary information, and complete the setup by clicking the “Save” button.
Once the created announcements are added to the broadcast schedule, the device will download them, and the user only needs to wait for playback to begin in IP-TV mode.
Details and Limitations
This section outlines the specifics and limitations of IP-TV advertisements:
- During ad playback, the stream appears paused to the user but continues running in the background without caching;
- after configuring the ad, the system checks whether “Synchronization” or “IP-TV” mode is active on the device;
- switching streams using the remote control is not possible during ad playback;
- pressing remote control buttons will display a message: “Playback will continue after the advertisement ends” (in English);

- advertisements are preloaded, so the transition is seamless or minimally noticeable;
- after an ad finishes, the stream may resume slightly earlier (0.5–1 second deviation) to allow proper loading;
- return speed and transitions depend on stream type (e.g., YouTube streams may show loading artifacts);
- all advertisement playback data is recorded in statistics;
- supported content types for advertisements: images, video, video with audio, audio.
Useful Information
This section provides additional materials for better understanding:
- Создание объявлений
- Тип проигрывания объявления "Между контентом и трансляцией"
- Тип проигрывания объявления "В определенное время"
- Тип проигрывания объявления "Рекламщики"
- Объявление в конце цикла эфирной сетки
- Формирование отчета по объявлениям
Additional Information
If this article does not help you use the functionality as intended or if you still have questions, you can ask them in the “Discussions” section at the top of the page.
